|
At WOW we believe the future of face-to-face research is PDA delivery. PDA’s enable
us to reduce costs while maintaining the highest quality standards.
WOW partners with research companies, consultancies, retailers and marketers in order to provide a cost effective solution to the market research industry.
"Our core competency lies in providing the tools and strategic knowledge needed to conduct a cost effective campaign or study. We partner with industry leaders who understand the value and benefits of face-to-face data collection"
Benefits of Face-to-Face Research
The data collected via WOW is relevant and close to the moments of truth within the
customer experience. The responses can be attached to time and location data. This enables
us to ask emotional type questions which produce responses that are accurate and relevant.
Time & Location Analysis
Deeper insights into specific day parts and locations in an environment are made possible
by attaching responses to time and location data.
Relevance
Because respondents are interviewed during or immediately after an experience, answers
to emotional and sensory engagement questions are accurate and relevant.
Instant Feedback
The results are available instantly online, enabling clients to view the campaign in real time.
Observations
WOW agents are able to document relevant visual observations about the respondents. Observations such as;
- Holding a product or sample (Opened or closed)
- Purchased goods / carrying a store bag
- Accompanied with a group of people/family or own
- In a rush or relaxed
- Gender / Age group
Face-to-face vs. Online
Online traditionally offers very low response rates which impacts on the quality of the study. If the
people who don’t respond to a survey differ from those who do, then the results may be biased. Another
issue is that when online surveys are completed the respondent may not remember certain details due to
the long gap between the experience and the survey. Online is perceived to be cheap and that is why
companies are opting to go that route. To counter this, we have positioned WOW as a quick, reliable and
cost effective alternative.
Our Services
|
